Commercialization and Fair Play as Equivocal Sides of Modern Sports: the Problem 
of Coexistence of Sports and Proits

University of Taipei > 本校其他單位 > 研究發展處 > 北體學報(1-18期) > Item 987654321/12098

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题名:	Commercialization and Fair Play as Equivocal Sides of Modern Sports: the Problem of Coexistence of Sports and Proits
作者:	李光武
关键词:	sport ethics;fair play;profit
日期:	2007-12-30
上传时间:	2014-06-05 15:18:42 (UTC+8)
出版者:	臺北市立體育學院教務處
摘要:	It has become commonplace to say that modern sports are losing their ethical stance; that commercialization has damaged the concept of fair play and led to the priority of profits over good sportsmanship; and that sports are no longer the honest competition they used to be. In this article, I will explore the equivocal sides of modern sports reflected in commercialization and fair play and seek to identify the relationship between the two, their mutual influence and the situation in modern sports.
關聯:	北體學報，15期，P.204-213
显示于类别:	[研究發展處] 北體學報(1-18期)

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