Commercialization and Fair Play as Equivocal Sides of Modern Sports: the Problem 
of Coexistence of Sports and Proits

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Title:	Commercialization and Fair Play as Equivocal Sides of Modern Sports: the Problem of Coexistence of Sports and Proits
Authors:	李光武
Keywords:	sport ethics;fair play;profit
Date:	2007-12-30
Issue Date:	2014-06-05 15:18:42 (UTC+8)
Publisher:	臺北市立體育學院教務處
Abstract:	It has become commonplace to say that modern sports are losing their ethical stance; that commercialization has damaged the concept of fair play and led to the priority of profits over good sportsmanship; and that sports are no longer the honest competition they used to be. In this article, I will explore the equivocal sides of modern sports reflected in commercialization and fair play and seek to identify the relationship between the two, their mutual influence and the situation in modern sports.
Relation:	北體學報，15期，P.204-213
Appears in Collections:	[Office of Academic Affairs] Tpec Press(no.1-18)

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