Studies on the application of linguistics theories with the goal of analyzing perceptions of popular culture among undergraduates are relatively few compared with the number of other educational EFL studies. In the present study, learners were motivated to explore the functions and structures of songs and commercials using theories and examples examined in the course Introduction to Linguistics. The students’ attitudes toward cooperation in the analysis of linguistic structures as derived from their coursework at a university in Taiwan were examined. Seventy-four sophomores were divided into groups of four or five; each group was required to analyze two songs and two commercials (one of each in English and the remainder in Chinese). The corpus of 17 English and Chinese songs as well as 17 English and Chinese commercials was analyzed from the points of view of phonetics, morphology, syntax, semantics, and pragmatics. The students in this study were required to fill in a questionnaire, focusing on the learners’ attitudes toward their assignments, their peer relationships, and the roles they played in the presentation of their assignments. The results showed that students chose texts for analysis according to their interests and the texts’ titles, and required the teacher’s guidance in the form of example demonstrations. They spent time discussing and negotiating during the project and enjoyed the cooperative process. The promotion of student reflection on the gradual understanding of complex linguistic theories and various implications therein related to materials that piqued student interest are considered. A discussion of possible limitations to and recommendations for the approach to the linguistic analysis is provided for teachers interested in determining the extent to which curriculum design motivates students to master current linguistic theories. This paper suggests that more meaningful commercials be created, more cooperative learning be promoted, and more motivating projects be designed in order to promote a more effective learning environment.
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